Chimica Oggi-Chemistry Today
Agro FOOD Industry Hi Tech
p. 2-3 / EDITORIAL
Health claims and symbols: What role is there for health-related information to guide consumer behaviour?
1. Head of Consumer Insights and Principal Coordinator CLYMBOL European Food Information Council, Brussels, Belgium
2. Director of the MAPP Centre at Aarhus University, Professor for Marketing & Consumer Behaviour and the Scientific Advisor to CLYMBOL Aarhus University, Aarhus, Denmark
3. Member of the Agro FOOD Industry Hi Tech Scientific Advisory Board and WP leader in CLYMBOL Nutrition Institute, and University of Ljubljana, Ljubljana, Slovenia

In 2006, the pan-European Regulation on nutrition and health claims  (EC) No. 1924/2006 (NHCR) was published and went into effect in 2007 (1). With the exception of nutrient profiles (2) and health claims on botanicals (3), the transition period has been over long ago and all foods in the food supply should by now be compliant with the Regulation. Now, 10 years later, it is time to take stock and, using newest empirical findings, evaluate the success of this Regulation so far as well as suggest ways forward.

We know that 7-14% of prepacked-foods in the EU are labelled with health claims and symbols (4), but are such claims understood by consumers, do they impact purchase and consumption decisions, and ultimately – do they support healthy choices? These questions have been investigated in the 4-year FP7 EU-funded project CLYMBL (“Role of health-related claims and symbols in consumer behaviour”) which is currently coming to an end and is featured in this issue (5).

The NHCR has resulted in an established list of health claims that can be used on food and drink products, if meeting the conditions of use set during the authorisation procedure (6). If food business operators want to use a specific health claim, they can check existing lists for available health claims and their conditions of use (7). If the health claim they would like to use is not yet available, they can submit an application for the authorisation of a new health claim, which is subject to evaluation by the European Food Safety Authority’s (EFSA) nutrition, dietetic products and allergies (NDA) panel. All health claims must be substantiated by generally accepted scientific evidence.  The panel reviews the evidence submitted as part of a health claims dossier and publishes their (un)favourable opinion, in which they assess whether a relationship between the consumption of a food (ingredient) and the health effects stated in the submitted claim exists. Such an opinion is the basis for authorisation of a health claim by the European Commission (EC) through the Comitology procedure. As a risk manager, the EC has also been tasked with needing to assure that authorised health claims are not only scientifically proven, but also understood by consumers (8, 9).

As one of the main objectives in harmonising European law on the use of nutrition and health claims, it is clearly stated in the Regulation that foods must be adequately labelled in order to “ensure a high level of consumer protection” and “give the consumer the necessary information to make choices in full knowledge of the facts” (1). Article 15 of the Regulation further specifies that nutrition and health claims must be understood by the average consumer, in order to avoid claims to be misleading. Now that time has passed in which food labels were updated in line with the NHCR and consumers have become more acquainted with health-related claims on food packaging, an evaluation of the status quo is necessary, in order to assess the success of this Regulation and discuss future directions. This need has been clearly recognised by the EC as they have included a revision of parts of the NHCR into the REFIT legislation evaluation programme.

Can nutrition and health claims help consumers make healthier choices?
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